top of page
Designing website for personalized dating service
Love Tailor
I designed a website for a personalized dating service for young professionals in Toronto.
Competitive analysis
Persona
Site Structure
High-Fildelity UI
SEO optimization
Where
Toronto, Canada
Category
Dating/ Relationship
What
Microsite
Role
Project leader Designer, Researcher
Why
Portfolio Project
When
01 - 02/2025
ABOUT THE PROJECT
To promote a new personalized dating service for young professionals in Toronto, as an assignment for a project in Humber College, we created a website for Love Tailor using Wix. This business offers tailored services to young, busy professionals in Ontario seeking to enhance their romantic lives amidst their busy schedules. This business focuses on creating personalized and tailored experiences, matching clients’ requirements to create memorable moments for couples to strengthen their bond.
COMPETITIVE ANALYSIS
Since this company is a combination of both the event planning industry and the concierge services industry, our competitors are:
1/ (Direct) Experience Platforms: Online platforms like Airbnb Experiences or Viator offer curated experiences and activities, including romantic options.
2/ (Indirect) Experience Platforms: Event Planning Companies: Companies specializing in planning romantic events, such as proposals, anniversaries, or date nights.
In order to make our design stand out from out competitors, we need to:
Stay away from “Cheesy, and vintage” vibe as many wedding agencies and events are trying to achieve.
Focus on the romantic, fun and dynamic feel as it set us apart from Airbnb and Viator.
Site Structure
We created a site structure to know which pages we needed to design
Persona
Based on our market research, we create our target audience
We create high-fidelity designs based on the site structure
Looks and feel
Leveraging the emojis, the main communication tools for young people as the main visual elements to create modern aesthetic, and create instant connection with the users.
The live website can be viewed at here: [link]
SEO OPTIMIZATION
Based on the volume, popularity and keyword difficulty, we integrate these keyword on the websites.
1/ Date ideas
2/ Date ideas Toronto
3/ Dating site Canada
4/ Date night ideas
bottom of page